I LOVE reading articles online. One of the worst fakeouts online is when you click on a link that you think is for an article and it takes you to a stupid video clip! It is just maddening! I also LOVE makeup. So when I come across articles online with titles like “What Do Our Makeup Artists Have in Their Makeup Drawers?” or “Five Must Have Makeup Products for The Holidays”, I am so in! That article is a guaranteed CLICK. However, what inexplicably bothers me are articles like the most recent makeup article I read on AOL.com about the shelf life of Makeup.
The title, Makeup Shelf Life 101: When To Toss Your Cosmetics, is a great little article about how long you should keep your makeup before sending it to that big makeup drawer in the sky, or that big makeup drawer in the landfill, take your pick. So here are the factoids:
Mascara – Replace every 3 months
Eye Shadow – Replace every 3 months
Lipstick – Replace every 1-year
Foundation – Replace every 6-12 months
Blush – Up to 2 years
Natural Makeup (what is that?) – 6 months
So basically harmful germs build up in your makeup, so if you are keeping longer than recommended length of time, you could get sick, sick, sick, or lose an eye, or I don’t know, break out. The information isn’t really bad information, but I am sorry, I hate to say it, it’s not practical advice! Who uses enough makeup in a 3 month – 2 year timeframe to buy/throw out makeup at the rate they suggest?! Alright, if you are on any of the “Real Housewives of ‘Anywhere’” you probably do go through enough makeup to adhere to this timeframe. Seriously, Teresa from NJ and Phaedra and Kim from ATL, WTF, step AWAY from the makeup, chicas! Who can afford to adhere to this advice, and not be millions of dollars in debt (big ha, ha, ha at Teresa)?!
I wear makeup almost everyday, and I am totally boring, so I wear the same neutral eye shadow EVERY WORK DAY, 5 days a week, and still I couldn’t make it through an entire eye shadow pat in three months. Plus, I have big eyelids!! LOL! The only mascara I can make it through in three months are those little sample size mascara tubes that you get as testers or as part of the “bonus gift”, and as for blush, forget it! Even with a 2-year time limit, I can’t make it through the entire compact in 2 years; I don’t wear the same blush season-to-season. I don’t know, maybe this makes me a super dirty germ infested person, but I just can’t make it through my makeup that fast, and I can’t throw it out either, I paid WAY TOO MUCH FOR IT. Even if I were to give up my MAC/Smashbox addiction and trade it in for a Wet & Wild addiction makeup purchased and thrown away at the suggest rate would still probably get spendy!! Unfortunately my last name isn’t Lauder or Factor, I simply can’t afford it! So if makeup companies really cared about us, and about our safety, which let’s be real they don’t, they would do something to make these timeframes possible to adhere too.
I think the simple solution would be to make smaller sizes of eye shadows, blushes, mascaras, lipsticks, foundations, etc, and have them priced SENSIBLY. Don’t just create an eye shadow that is half the size of the current eye shadow pat and charge fifty cents less than the full size! Or make some sort of self-cleaning makeup, I mean it will probably cause cancer, like everything seems to, but that isn’t stopping the food industry from using suspicious ingredients! But, don’t hold your breath, it’s not going to happen. Cosmetic companies are going to continue to sell us a 3 year supply of eye shadow for $15, then hire people to write articles that give you a crash course in makeup throw out timeframes. Then as part of their evil plan they will “publish” the articles in places like AOL SHOPPING, yeah, the article I read, Makeup Shelf Life 101: When To Toss Your Cosmetics, is on AOL SHOPPING. When you realize where the article is “published it’s hard not to think, they just want meto ditch my makeup to go buy more makeup via the helpful links they provide, which they get compensated for. Hand meet cookie jar.